Essay
July 2026
There Is No Roadmap
Sharing the resources, people, platforms, and habits that have helped me learn AI image and video generation as the tools keep changing.
Read ArticleField Notes
Essays, observations,
and working thoughts.
Exploring creativity, AI, visual culture, and the business of commercial image-making.
Featured Article
The Right-Sized Dream
August 2026
A look at how AI can help someone reshape an impractical creative dream into something smaller, realistic, and still deeply meaningful.
Read Article
Case Study
July 2026
The Tray I Almost Threw Away
Breaking down an AI package design project, showing why human decision-making and Photoshop are still vital to the final art.
Read ArticleEssay
June 2026
When Making Gets Easy, Judgment Gets Expensive
When AI makes creation easier, the value shifts toward judgment, taste, specificity, and knowing what is not good enough yet.
Read ArticleProcess
May 2026
Rethinking Retouching
Exploring how AI is reshaping retouching by shifting creative value from technical execution toward vision, judgment, and taste.
Read ArticleCase Study
May 2026
The Campaign That Wasn't in the Budget
The campaign was too ambitious for the budget, until the production model changed.
Read ArticleEssay
April 2026
Community
A new frontier brings back the generosity and shared discovery I knew early in my career.
Read ArticleEssay
April 2026
The Age of Taste
Reflecting on my second South by Southwest trip and the two words that shaped everything he heard.
Read ArticleEssay
April 2026
Something Is Out There
Rediscovering a love for portraits through AI, reclaiming curiosity and creative freedom long left behind.
Read ArticleBehind the Scenes
March 2026
Directing a Pasta Spot Without a Crew: From Set to Screen
A commercial spot takes shape without the familiar trappings of a traditional set.
Read ArticleEssay
March 2026
Some Things Have to Change
Sharing how AI-assisted image making is changing the language of licensing, invoicing, and creative value.
Read ArticleProcess
February 2026
Beyond the Statistical Average
How I used intentional color grading to push AI imagery beyond averages, shaping tone, identity, and atmosphere.
Read ArticleExperiment
February 2026
When a Photograph Finds Room to Move
A rediscovered 1979 portrait becomes a moving memory. Using AI to reframe love, time, and reinvention.
Read ArticleIndustry
January 2026
I Didn't Expect It to Happen This Fast
Stepping away from commercial photography, documenting how AI tools quickly reshaped my career and creative scope.
Read ArticleCase Study
January 2026
Using AI to Help an Artist Be Seen
Sculptor Paul Kroner didn't need AI to create the work, but to help others see its potential, so I used AI to exemplify scale and context.
Read ArticleCase Study
December 2025
How a Prototype Bottle Became an AI Proof of Concept
One fragile bottle stayed safely on a shelf while its digital twin proved what was possible.
Read ArticleProcess
December 2025
How a Lost Assignment Reshaped My Workflow
When a set build is too costly, AI offers a solution. A hybrid workflow using AI backgrounds on an 80-inch TV.
Read ArticleStudio Notes
November 2025
An Oven's Farewell: Two Decades of Heat, Hustle, and Cheese
A studio pizza oven recounts its 20-year career, telling stories of melting cheese and toasting subs for my biggest clients.
Read ArticleEssay
November 2025
Why I'm Walking Away from Food Photography After Nearly Four Decades
After nearly four decades in food photography, I explain my pivot to AI in this first article of my series on reinvention.
Read Article